SBC Media Partners

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Meet Our Team

Our marketing specialists will meet with you to discuss all your advertising needs.

Michelle Mertz

Michelle Mertz

Local Sales Manager

About Michelle

A Pineknotter by birth, Michelle recently relocated back to Northumberland after living in Harrisburg for 18 years. She has over 25 years of experience in marketing and development, specializing in corporate and small business partnerships.  Michelle has served as a director at WITF public broadcasting, Bucknell University, Easter Seals Central PA, and Central Penn College.  She is thrilled to be back “home” and using creativity to help businesses increase their awareness and revenue in the Susquehanna Valley.  Michelle says she has a great appreciation for entrepreneurs and small business owners in our region because she grew up in that environment.


Michelle enjoys bragging about her 2 adult children and her 95-lb husky, Bullers, who typically is by her side. Her passions include cooking, Frank Sinatra, and nature. A loyal Notre Dame and Chicago Bears fan, Michelle welcomes the taunting she receives in Central PA about her football followings.

Mallissa Weaver

Mallissa Weaver

Marketing Consultant

About Mallissa

Mallissa worked with Sunbury Broadcasting from 2007-11 and returned as a seasoned and successful marketing professional. Mallissa has been a resident of the Central Susquehanna Valley since 1974 and active in the community.

As a former Executive Director for the Middlecreek Area Community Center and General Manager for Penn’s Tavern, Mallissa strengthened her strategic abilities in marketing and promotions and good customer service. Being active in Rotary, Greater Susquehanna Chamber of Commerce and church she keeps her knowledge of the happenings of the Valley in the forefront of her actions. Mallissa states, “As a resident of the Susquehanna Valley it is very important to me that our businesses and community not only exist but to thrive. I have raised a family in Kreamer and have two amazing grandchildren as well. I want to help provide many wonderful opportunities for them in our community and that means doing best by the people I live around, the businesses I frequent and the area I love.”

In her free time, Mallissa enjoys playing with her grandchildren Reese and Oakley, baking new delicious desserts, visiting local winery’s, taking off for weekend getaways, and attending Penn State and Steelers football games.

Denise Haddon

Denise Haddon

Marketing Consultant

About Denise

Denise made the Susquehanna Valley her home over 20 years ago after growing up in the Allentown area. She attending college outside of Philadelphia and finally at Bloomsburg University where she discovered her love of small-town communities. After working in human services and education for over 23 years, Denise has a great deal of experience connecting with people. She most recently ventured in clothing marketing and real estate and now joins the Sunbury Broadcasting Family where one of her childhood dreams of being “on the radio” will come true as she partners with local community businesses to make our valley thrive and grow. She’s involved in various volunteer organizations including the United Way, Evangelical Community Hospital, and Junior Achievement.

In her spare time, Denise and her husband keep up with the daily activities of 3 very busy teenagers and 7 fur babies. They all enjoy music, sports, dance, and traveling, especially if there’s a beach or a magic castle around!

Cameron St. James

Cameron St. James

Digital Media Specialist

About Cameron

My love for broadcasting got started back in high school where I first got a camera in my hand while shooting commercials for local businesses in high school. From there my passion for broadcasting only grew while attending Kutztown University.  On the weekends I enjoy being a part of the Bison Vision crew at Bucknell University covering the athletics teams on ESPN+.

Now I take my love for broadcasting and help businesses to grow. By using a comprehensive radio, digital, and video campaign, I can help businesses reach new customers every day.

As a sports enthusiast, I love giving back to my community of Montgomery PA where I help coach the high school boys basketball team. When I am not coaching, in my free time I enjoy being on the golf course, playing pickup basketball games, and most importantly cheering on the Duke Blue Devils on the hardwood and Manchester United on the soccer pitch.

Tom Morgan

Tom Morgan

Marketing Consultant

About Tom

Santa Claus brought me a microphone, tape recorder, and headphones when I was four years old and that’s where it all started.  Getting my first radio job in Wilkes-Barre at age 17, I managed to work my way through college and move to Central Pennsylvania shortly after graduation in in January of 1982.


Calling Sunbury Broadcasting my home, as an honorary Pineknotter, and raising three beautiful daughters, it was great watching them grow, coaching them soccer, and seeing them move on.

Retired from coaching, you can still find me at Soccer games, watching my daughters play College ball, or you’ll see me in Pinstripes refereeing area youth games.

When not on the soccer pitch, I love to play in my home recording studio, re-mixing music and doing voice work locally and across the country.

My other passion is cooking.  This Coal Region Boy truly believes life happens in the kitchen.  I love to create dishes and watch people enjoy them. Life is too short for bad food & drink.

It is great to be back at Sunbury Broadcasting, where, as the Badlees would sing, “Back Where It All Started.. Naa Naa Naa Naa Naa Naa Naa!

Kevin Herr

Kevin Herr

National Sales Manager

About Kevin

Kevin is the Executive Vice President of Sales for Sunbury Broadcasting Corporation and Sunbury Media Services. He’s been with us for over 20 years as a personality on our music stations as well as producing the Steve Jones Show on WKOK. You’ll also hear Kevin as the Play-by-Play voice for football and basketball broadcasts on WKOK.

He’s taking his experience in programming as well as his digital marketing skills to help grow the customer base for area businesses. Kevin’s expertise in radio here in the valley combine with mobile and digital display marketing products available with Sunbury Media Services allow him to help grow the customer base. Using radio advertising in conjunction with Audience Extensions, Geo-Targeting, webpage banners, streaming, Enhanced Email Marketing and other digital products he can help businesses to expand their marketing footprint in the area.

Kevin has spent all his life in sports from Little League Baseball to High School and College Football. He is an avid bowler and golfer. It seemed only natural that he joined his friend and mentor Steve Jones on the Steve Jones Show for the first four years of the show. He’s been a football, basketball and baseball broadcaster in the region for over 25 years. You’ll see him from time to time working with SECV8 broadcasting high school sports and even co-hosting area parades in the warmer months.

Kevin returned to the Shikellamy Football broadcast on WKOK in 2017 after taking the 2016 season off to watch his son’s Senior year of football. 2017 marked his 20th season of Shikellamy Football broadcasts on WKOK. In the winter months he joins “The Chief” Dave Ritchie on WKOK for Shikellamy Basketball. Kevin and David have worked together broadcasting Shikellamy Basketball on WKOK for over 20 seasons. Occasionally, you’ll find him working with Steve Williams from the mats in Hershey for wrestling.

For more than a decade now on Saturdays in the fall, Kevin joins Doug Birdsong on the Bison Sports Network from Learfield as the color analyst for Bucknell Football, and will occasionally fill in for Doug doing play-by-play for the Bison during the overlap between football and basketball season.

Kevin is a member of the Danville Squadron of the Son’s of the American Legion, has been a member of Sunbury Revitalization Incorporated, Sunbury Pride And Renaissance Coalition, helped with the Danville Business Alliance and Sunbury Parks and Recreation with Sunbury Celebration’s Soap Box Derby. He is a 2004 graduate of Leadership Susquehanna Valley, has served as a Danville Little League Umpire and coach and youth football assistant coach in the Danville T-Railers program.